The Ends Game (Management on the Cutting Edge) by Marco Bertini & Oded Koenigsberg

The Ends Game (Management on the Cutting Edge) by Marco Bertini & Oded Koenigsberg

Author:Marco Bertini & Oded Koenigsberg [Bertini, Marco & Koenigsberg, Oded]
Language: eng
Format: epub
Tags: marketing, pricing, digital disruption, innovation, revenue model, business model, impact data, access, consumption, performance, what do customers pay for, What’s Your Digital Business Model, Business Model Generation, The Lean Startup, Blue Ocean Strategy, the ends justify the means
ISBN: 9780262044349
Publisher: MIT Press
Published: 2020-09-07T21:00:00+00:00


22. H. Simon, F. Bilstein, and F. Luby, Manage for Profit. Not for Market Share (Cambridge, MA: Harvard Business School Publishing, 2006), 51–52.

23. Winterhalter Company, “70 Years of Winterhalter,” news release, FCSI, August 20, 2017, https://www.fcsi.org/industry/products/70-years-winterhalter/.

24. Winterhalter Company Presentation 2017.

25. G. Crossan, S. Hupfer, J. Loucks, and G. Srinivasan, “Accelerating Agility with Everything-as-a-Service,” Deloitte, September 17, 2018, https://www2.deloitte.com/insights/us/en/industry/telecommunications/everything-as-a-service-xaas-flexible-consumption-models.html.



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